Simple logo to represent going into the water to be cleansed during baptism. Placed on black shirts to prevent any see-through.
The Logo for Light Engineering Dynamics took lots of variations before landing on the central yellow "button" logo above. We were looking for a bold yet simple brand that clarified the mission of the business in one glance. We feel that has been accomplished with the updated lightbulb casting a slight shadow, LED acronym stating what type of light it is, and the yellow button that is bold, warm, and energetic.
Some of the LED variations that I sent to the company for use on different backgrounds:
I had the opportunity to also create the LED website, which has also undergone several transformations as the clientele varied over the years.
Breana is a Transformational Nutrition Coach. Super healthy and I would love to adopt her eating habits, but that requires a LOT of discipline. She was wanting a new look for her business that expressed feminine flair while keeping her favorite colors of bright pink and navy. I chose a simple thin font with a slight flair for her name, and something a little more fun for her title. The T in Transformational is a cross, as she believes true transformation begins by allowing God to take hold and transform within.
Bre's inspiration board I created while working on her project:
You can check out Breana's amazing recipes on her blog breanaguinan.com and don't miss out on reading her amazing story.
It took some time and I count it a great honor to create the branding for young new church, LifeSpring Community Church, a strategic partner with NewSpring Church out of Anderson, SC.
The logo brand is centered around the green circle, which represents the circle of life and the pattern of falling into sin, brokenness, humility, and being made new. The LIFE is bold to acknowledge that this LIFE is lived abundantly when centered on Christ. The font (or background) is navy blue to represent water that cleanses and springs forth. We are a community church, non-denominational, and believe that You Can't Do Life Alone, but is meant to be lived out in community.
Fuse is our branch of Student Ministry, and we, like on Sunday morning, follow NewSpring's Fuse services for students grades 6-12 on Wednesday nights.
Above all else, guard your heart, for it is the well spring of life." - Proverbs 4:23
We are all the woman at the well, sinful, searching, ashamed. Yet Jesus offers us living water and once we drink, we rush toward the town proclaiming all the Lord has done for us. And the word spreads.
If you new the gift of God and who it is that asks you for a drink, you would have asked him and he would have given you living water... whoever drinks the water I give them will never thirst. Indeed, the water I give them will become in them a spring of water welling up to eternal life." - John 4:14
Logo design for architect and artist, John McRae. John specializes in raku sculptures of female torsos, but also enjoys creating mermaids, animals, and other unique sculptures. It is my understanding that Raku is the process of lead-glazed sculpting that originated in Japan and is known for a unique and irregularity of shapes.
This was the absolute most fun logo to work on! It also was the most difficult trying to create an anatomically correct and still beautiful female torso in the graphic world. I realized I could never sculpt anything remotely close to a human torso and I have the upmost respect for John and all artists. I wanted the logo to have dimension, artistic texture, a soft flow, and graceful movements. John's company name, McRae Clae needed a masculine yet soft layer that accompanied the architecture style of John's other career, a professor of architecture at the University of Tennessee.
John's work has been displayed all over the country and often finds a special nook in Diana Warner stores in New York City. Check out his work on his facebook page: John Malcolm McRae
Proposed Assisted Living Facility in Sweetwater, TN within the Willow Creek neighborhood. I'm throwing this one in here because it was my very first logo design.