The Logo for Light Engineering Dynamics took lots of variations before landing on the central yellow "button" logo above. We were looking for a bold yet simple brand that clarified the mission of the business in one glance. We feel that has been accomplished with the updated lightbulb casting a slight shadow, LED acronym stating what type of light it is, and the yellow button that is bold, warm, and energetic.
Some of the LED variations that I sent to the company for use on different backgrounds:
I had the opportunity to also create the LED website, which has also undergone several transformations as the clientele varied over the years.